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Since the very beginning SIM.CO.VR. has understood the importance of virtual reality for the presentation of projects in a technical accuracy correct and charming way so as to increase the interactivity between the user and the surrounding spaces.

In 2005 together with Costa Crociere at SMAU exhibition in Milan, SIM.CO.VR proved itself to be innovative in such a sector displaying to Costa Crociere an application with stereoscopic glasses so that cruise passengers could visualize the Samsara Spa, a wellness area of over 2000sqm, having the feeling of being on board. The Research and Development Department is a one of the strengths of SIM.CO.VR. and it is constantly careful at the progress of new technologies in order to offer to its customers the best range of products available on the market.

To this day SIM.CO.VR. supports the major technological platforms for VR such as Google Cardboard, Samsung GearVR, Oculus Rift and HTC Vive. The Company in accordance to the customers’ needs can provide amazing immersive features thanks to its viewer of the newest generation.
The two major fields of new technology development are Virtual Reality (VR) and Augmented Reality (AR). Virtual Reality (VR) refers to a virtual world in which the users can interact. This world should be created in a way it is difficult to get the difference between what is real and what is not. Furthermore VR is normally obtained wearing helmets and  glasses similar to Oculus Rift. Augmented Reality (AR) is the fusion between virtual reality and real life, inasmuch the developers can create images inside the applications mixed into the real world. AR enables users to interact with virtual contents inside the real world and to separate between the two.

The Company second research laboratory, predisposed for this field of activity, consists in a room appointed to perform “Real Room Size” virtual reality experiences. In this room you can walk inside your virtual space wearing your helmet like you were in the real place. Using hand controllers you can interact with the virtual world, touch, move and arrange spaces like the real counterparts.